Digital nomads typically travel the world while working remotely. They find ways to make a living, often creatively, using technology and the internet. For some, this goes beyond simply earning a living while traveling. Kyle Hi, for example, found a higher calling for his life’s purpose, which sparked a mission to share this knowledge in a unique way.
Kyle, originally from Scotland, is a self-described digital nomad. During his travels he discovered the teachings of Human Design, a self-knowledge system that soundly resonated with him. Inspired to share its methodology with others using his technical knowhow, he built HumanDesign.ai, a membership-based business that merges the Human Design self-knowledge system with artificial intelligence. Central to running Kyle’s website with the membership tools and functionality he needs is Paid Memberships Pro.
What is Human Design?
Human Design is a unique system that combines elements from several spiritual, psychological, and metaphysical disciplines. Among them are astrology, I-Ching, Myer-Briggs, the chakra system, Kabbalah, Vedic philosophy, and quantum physics.
By synthesizing these diverse elements Human Design creates a “roadmap” chart for understanding a person’s individual uniqueness, energy, and psychological tendencies. This deeper self-awareness can then lead to better decision strategies and point to potential areas for personal growth.
When Kyle discovered Human Design in 2021 its teachings opened up a new world of self perception and guidance for him. With the objective of sharing the system with others he used his prior knowledge of building online businesses to build a site that would serve his members efficiently––using technology, but staying human centered.
HumanDesign.ai… integrates the Human Design system with artificial intelligence to create a chatbot that understands who you are on an energetic level.
—Kyle Hi
AI for Human Betterment
One of Kyle’s priorities is to make the Human Design system more accessible to others by using artificial intelligence. The site’s AI can read Human Design charts and produce guides, resources, and information in an easily understood format. Based on an individual’s design chart, the AI tool will offer strategies, personality insights, career opportunities, video content, teachers, courses, books, products, and personalized exercises.
HumanDesign.ai’s use of AI interfaces with site members to offer insights into inquiries they might ask of it. It takes on various forms:
- A chatbot based on chatGPT4
- Analytics and insights of charts
- Interactive learning, with the AI chatbot offering tailored responses to queries
- Personalized content, such as videos and articles, based on the variables in ones Human Design chart
In our first 6 months in businesses we generated approx $20,000 in membership revenue.
—Kyle Hi
PMPro’s Worry-Free Reliability
Because of how HumanDesign.ai’s tool is set up, it is not suited for a “pay-as-you-go” approach. Instead, Kyle decided to run his site on a membership model in order to offer access on a monthly or yearly basis, which generates recurring passive revenue.
He also offers a fairly robust free level, and a one-time lifetime plan.
Initially Kyle used WooCommerce Memberships and Woo Subscriptions, but after struggling with site lag and less than ideal reliability, he turned to Paid Memberships Pro.
[Paid Memberships Pro] allowed us to run a membership site, safe in the knowledge that clients will be billed and granted access reliably.
—Kyle Hi
In addition to PMPro’s solid deliverability, Kyle notes several other features he appreciates:
- The basic plugin is available at no-cost from the WordPress repository.
- PMPro and its Add Ons are open source.
- Its variety of Add Ons extend its functionality, extendibility, and scalability.
- It produces data reports, which are helpful for ascertaining metrics like sales, signups, cancellations, active memberships, visits, and logins.
- Its stability and dependability is crucial to his online business.
- PMPro’s technical support is excellent and easily available.
In particular he appreciates the ability to link to products with coupons that initiate different offers, such as trials, discounted pricing, or different terms.
Measuring Success
Kyles shares that with PMPro powering the HumanDesign.ai website, membership has been growing steadily. HumanDesign.ai was launched in March 2023, and in its first six months generated $20,000 in membership revenue and gained over 5,000 members with no paid advertising. Currently there are 8,300 members enrolled.
This success is assisted in no small part by PMPro’s reliability that ensures that Kyle’s clients are billed and granted site access without lags or hiccups, as well as the promotional offers enabled by PMPro addons.
Creating a team on a budget can be challenging for any start-up business, and HumanDesign.ai is no exception. Kyle has set his sights on raising capital with the aim of redeveloping the site’s front end and growing the business further.
He also has plans to build a solid team to manage the website and expand membership. Fortunately in the meantime Kyle has a team of dedicated volunteers that support the mission to share the idea concepts and manage the marketing, design, and technical functionality of HumanDesign.ai
Even though artificial intelligence is at the center of how HumanDesign.ai interacts with its visitors, Kyle emphasizes that it is a tool for learning and gaining insight. At its core, he says, HumanDesign.ai is meant to serve and help evolve the human experience.
We always strive to put people before AI/technology. We build tools that aim to empower humans to be themselves instead of replacing humans.
—Kyle Hi
